Very’s core output is a unique, dynamic and user-driven ‘media channel’. This media channel is the sum of the content created through brand activation in communities. Changing the focus from creating awareness through traditional media buying to creating relevance in the target group is not a question of compromising the ROI.
Therefore, Very’s media channel is the sum activities with most relevance in the community. Whether it is event sponsorships, PR, social media, competitions, fashion shows, art installations etc., these activation opportunities are defined through and ongoing dialogue with the communities as well as an extensive community knowledge from the planners.
The result is an authentic and trustworthy brand position. Not by claiming it, but by living it.
See examples of how we activate Very’s media channel in a selection of cases