So we moved on…

That’s right, we’ve packed our bags and walked a few hundred meters to the left. We’ve dropped our stuff off at our new fantastic, balls-out-and-over-the-top office in Købmagergade 26A, 4.-5. floor, 1150 København K.

Here is plenty of room for good ideas and the rest of us, hence we’re very happy about it! Feel free to drop by for a Burn, vitaminwater, Guld Tuborg or a cup of coffee.

The Hall – Where we’ll greet you with drapes, honey and compliments.

Fifth floor – Home of the brave and Very Digital aka. EDB Afdelingen.

Fourth floor – Where Kirsa works. Hi, Kirsa!

New consumers in a media culture vol. 1

Perspectives from the past…

Sociologists, media analytics, philosophers and other scholars argue that our culture has grown more complex within the last 50 years. It means that cultural layers between the individual in itself and the individual in the culture has become harder to decode than it was a few hundred years ago. Personally I think it is nonsense; the culture is as complex as always, we’re just experiencing a new paradigm – just as many generations before us. The interesting thing this time around is that it has become clear to the masses that something has to be decoded and that they’re able to contribute to both message and the decoding of that (media) message.

With modern eyes it all started with the Gutenberg Bible, which made it possible for everyone to read the word of the Bible – in the 14th century those words were the Truth. Thus the given cultural code was democratized. The printing of the Gutenberg led to – if not directly then indirectly – to the protestant reformation by Martin Luther. Now why is this important when talking about new consumers? It was the very starting point to when people started looking critically at the messages they received from what was supposed to be the truth.

But the Reformation was only the beginning. Another big player in the development of our culture was science. Galilei, Kepler, Kopernicus and Bruno challenged the common belief system (and some of them got killed for that), and made way for the secularisation that paved  the street with modernazition and rationalization. God and the Earth was no longer the centre of the universe and that made way for a relative perspective on life. There was no longer anything given, thus people had to create their own perception on the questions, which there were no longer answers to.

And that lead us to the next chapter in which we’ll see how these movements in our culture produced a new kind of human, and how that human became a consumer…

Very wins Swedish pitch…

In the times of crisis it seems that unusual strategies pay off. We launched vitaminwater in Denmark and now we’re taking our community marketing to Sweden. Check out the news: http://bit.ly/AbNpBN

Very Digital on Markedsføring.dk

Once again Huset Markedsføring has mentioned us, and it’s always nice to be noticed. This time around they have told the positive story about our digital department Very Digital: New great people have been added to the team, increasing demands on digital solutions, and exciting new clients have been ensnared (or the other way around). Well, no need to be rambling on in English. Read the great news in Danish right here: www.markedsforing.dk/artikler/vis/artikel/very-digital-opruster

Welcome to the jungle… We’ve got funny games!

Even though social media has become a well-integrated part of our lives, it still seems that a lot of people has a hard time figuring out where to be and what to use. And of course there’s no simple answer (lucky for us), but still, it’s all about making sense in the given situation – as socializing always has been about dah! The infographic only gives you a quick guide on how to manoeuvre at the moment, but the jungle is tricky, you know. It plays by it’s own rules.

I’m in. You’re out!

The infographic is pretty funny, but at the same time a screenshot from the time being. We’ve seen these platforms transform and suddenly something new is top of the food chain. Google+ has been bashed a lot since it crashed landed in the jungle of social media. Check out this joke for instance:

But the thing about Google+ is that it has an abundance of opportunities that we haven’t see rolled out yet. We’re not saying that it’s going to take over the world in 2012, but it has the potential to “become” the web in greater extent than Facebook – even though Facebook has had its eyes set on just that for years. Remember we said POTENTIAL! 800.000.000 users are hard to compete with though. But a couple of years back we saw the same thing with MySpace and Facebook, so who knows. Justin Timberlake just bought MySpace and plans to resurrect the sleeping jukebox hero. It’ll be exiting to see where he’s taking it.

The point of all the verbal diarrhoea is: social media has proven to move as fast and transforming as fashion for example – the two of them are much alike… So be prepared! We are. Scouts honor!

The Doomsday Year of 2012

Well actually the Mayan calendar didn’t say anything about the end of days, instead it predicted a new beginning! To ruin all apocalyptic conspiracies the actual end date of their calendar was 28/10 2011, so save the drama for your mamma.

We’re looking forward to a new beginning and an exciting new year with loads of awesomeness… Put this track on (we’ve listened quite a lot to it this year), get the buzzing feeling of everything-is-possible, and have a blast on new year’s eve!

Happy New… yeah you know the rest (arrhh okay then)… Year!

Verylicious X-mas

And so this is… Friday, and soon we’ll all be riding home for Christmas in chiming chariots. It has been a fantastic year at Very, and that’s all because of the wonderful peeps who have worked for and with us, so thank you – may you all get that green Peter Pan tricot you always wished for, and maybe a life size pirate ship on the side with Village People dancing on deck.

On the 23rd day of Christmas Very gave to you… (drums)… (fireworks)… The Farting Elves!

Happy Holidays!

New kids on the block…

We are Very happy to introduce three new faces at the office. We’ve been searching high and low for the right people to contribute to the positive results we’re riding on at the moment. Our digital department, Very Digital (makes sense right?), has grown considerably over the last couple of months. That’s why we welcome Kristian Moon and Jesper Overby in Very Digital. Furthermore Nicolai Krøigaard Sorner will be a new asset to the Burn focused planner team.

So in short:

Kristian is our new Senior Project Manager. He has solid experience with all aspects of digital production as well as team management from both advertising and online marketing agencies. Kristian is a dedicated gadgeteer with great insights on the newest tech stuff and ways to implement the possibilities they bring in cross media strategies.

Jesper will be burdened with the title Community Manager, hence he handles written content across different media platforms. He has a background in both traditional advertising and creative online marketing. When he doesn’t get his kicks at Very Digital, he goes analogue and writes novels.

To help boost our planners we’ve ensnared Nicolai, who studies communication and economics. Nicolai will take care of  coordination between planners and project managers. When he isn’t at the office or in school, Nicolai spends his time skiing in the alps and taking underwater pictures.

A Very warm welcome to all of them!