When glacéau vitaminwater launched in Denmark in June 2011, it was aligned with a global community marketing strategy.
As lead agency Very handles all campaign elements, from PR, events, influencer seeding and community integration, to media partnerships and Social Media. In other markets these task are handled by a spectrum of different agencies. Very’s integrated approach and experience in making creative collaborations with community profiles and trendsetters enabled us to, not only lift all campaign element, but also deliver a best-in-class launch case.
If you are interested in fashion and what’s cooking at urban trendsetters or simply just enjoy a colourful lifestyle we’re sure that you will notice our work with this iconic brand in the future.
To promote the launch of glacéau vitaminwater we partnered up with MTV to create a series of TV programs called MTV Style. Watch and get a taste of style and vitaminwater:
http://vimeo.com/28928800
For a daily dose of vitamins check out the glacéau blog: www.glaceau.dk
Like vitaminwater on Facebook: facebook.com/vitaminwater
