Burn Energy Drink is the perfect example that awareness is a good thing, but short lived when not backed up by relevance. Therefore, Community Marketing was introduced as the new global strategy for Burn with a focus on snow, skate and music. Very was assigned to handle the Nordic account and recently we became strategic lead agency to implement the strategy in the Benelux.

With a mix of prestigious international assets, local grass-root activation and a unique team of Nordic riders and DJs – Burn is aiming at making a difference for the people who are bringing creativity to a new level.

Our job is to find, nurture and activate the relation between Burn and the key target group. And last but not least to make sure that people who looks for coolness knows where to find it!